Medical journal editors urge energy drink rethink
An editorial in the Canadian Medical Association Journal (CMAJ) has called for more regulation and initiative from industry to protect children from the potential health threat posed by energy drinks.
NZ kids warned off energy drinks
The New Zealand Food Safety Authority (NZFSA) is advising parents that energy drinks and energy shots are not suitable for consumption by children and young teenagers due to caffeine levels.
Energy drink review calls for tighter regulation
A review of the energy market in an IFT journal has called for tighter regulation to protect consumers and the industry from irresponsible marketing and ever more extreme drinks.
British manufacturers unveil energy drink code
The British Soft Drinks Association (BSDA) has published a code of practice on energy drinks requiring additional labelling to protect children and other people sensitive to caffeine.
A tube may not be the most obvious packaging option that comes to mind for a drink product but some brands are testing out their potential to grab consumer imagination and even offer practical advantages.
Sports drinks suffer sales volume slump in US
Sports drinks appear to have suffered a severe reversal of fortune in the US with volumes going through the floor in 2009.
Banning energy drinks is a doomed shot in the dark
Energy shot drinks have come under fire from German authorities which are employing an old-school prohibition logic that history has repeatedly dunce-hatted.
Resealable cans hit UK beverage aisles
Resealable cans are making their debut on the UK market this month with the launch of No Fear Extreme Energy.
Red Bull reacts to German opinion on energy shots
Energy shots are safe if used according to instructions, says Red Bull, as the German risk assessor BfR calls for a ban on energy shots because consumers could not be trusted to drink ‘safe’ amounts.
Study links energy drinks to heart attack risk
Energy drink consumption has been linked to heart attack risk in a newly published study, but Red Bull claims the research is old and the results would be no different for a cup of coffee.
Wind up or down? 2009 welcomes relaxation drinks
Consumers in 2009 were greeted with a swathe of new drinks to help them enjoy a night in, as much as a night out, according to Mintel figures.
Study says alcoholic energy drinks pose 'serious risks'
A new study in Behavioral Neuroscience has warned that there are “serious risks” associated with mixing caffeine and alcohol.
Canadians warned off Chaotic Beverages over possible health risks
Health Canada has told consumers not to drink four “unauthorised” drinks made by Chaotic Beverages on fears they contain ingredients that could pose a health hazard to children.
Global energy drinks leader, Red Bull, says the recent rejection of taurine-based energy health claims by the European Food Safety Authority (EFSA) won’t have any bearing on its own claim-making.
Target women with energy drinks, says Mintel
UK consumers view energy drinks as value for money rather than a luxury, with sales for the products expected to soar over the next five years, according to the latest statistics from Mintel.