Energy Drinks & Beyond

The Doehler stand at the Brau Beviale trade show in Nuremberg, Germany last week

The time to innovate in energy drinks is now, Doehler

By Ben Bouckley

Beverage brand owners would be sensible to diversify within energy drinks now or risk missing out on future market share in a sector increasingly crowded with concepts, according to German ingredients firm Doehler.

Bazi launches bid to dominate new healthy energy shot market

Dispatches from the ADA conference 2011

Bazi launches bid to dominate new healthy energy shot market

By Elaine Watson

The firm behind Bazi – an antioxidant-rich energy shot claimed to trump rivals in the nutrition stakes – reckons it could be a $100m brand in four to five years as consumers look for something that will give them more than a caffeine blast.

5-hour Energy accounts for 90% of the energy shots market

5-hour Energy increases grip on energy shots market

By Elaine Watson

5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.

Energy to engage?

Does the energy shot market have room for a new player?

By Elaine Watson

A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit.

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