Energy Drinks & Beyond

Not even the economic slump could dent the digestive health category

“Feeling the benefit” guides 2011 trends

By Shane Starling

Products that deliver physiological benefits quickly such as those benefitting gut health or boosting energy – will be the most important trend for 2011, according to a new report.

Looking to a new wave of energy drinks

Looking to a new wave of energy drinks

By Caroline Scott-Thomas

Consumers are no longer satisfied with drinks that cause energy to spike and rapidly drop - but manufacturers are looking at new ways to provide consumers with an energy boost, says Beneo's Claudia Meissner.

Beverage brands flirt with tube packaging

Beverage brands flirt with tube packaging

By Guy Montague-Jones

A tube may not be the most obvious packaging option that comes to mind for a drink product but some brands are testing out their potential to grab consumer imagination and even offer practical advantages.

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