Energy Drinks & Beyond

Virun secures ‘significant’ equity stakes in beverage brands

Virun secures ‘significant’ equity stakes in beverage brands

By Ben BOUCKLEY

The CEO of Californian biotech company Virun has revealed to BeverageDaily.com that his firm has sealed two novel equity deals that involve it taking significant equity stakes in beverage brands, in exchange for access to its patented ingredient delivery...

IN 2002, Eric Schnell launched Steaz, the first carbonated green tea and USDA-certified organic soda and energy drink lines in the US. In 2011, he co- founded I AM enlightened nutrition, an all-natural line of liquid dietary supplements and launched new business venture, MetaBrand

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

Picture Copyright: Jsome1/Flickr

beveragedaily.com predictions for 2013: part one

Killer chords that could rock the beverage industry in 2013: Part 1

By Ben BOUCKLEY

If the beverage world were a band poised on the brink of super stardom, here are some of the killer chords and rollickin’ riffs that could shake up the scene in 2013, as we solo on everything from carbonates to beauty drinks and beyond...

High caffeine extraction from ethyl lactate

High caffeine extraction from ethyl lactate

By Rod Addy

Ethyl lactate offers an eco-friendly and efficient method of decaffeination, according to a study just published in the journal Food and Bioproducts Processing.

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