Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective.
To appeal to a more engaged and educated craft beer audience, the Brewers Association has launched its #beeritforward social initiative and a partnership with pub trivia organization Geeks Who Drink for American Craft Beer Week.
With consumers looking for alternatives to high doses of caffeine and sugar, nootropics could become the ‘new norm’ for energy drinks, believes new brand LGND.
Per capita beer consumption has declined 25% since 2000 and “it would’ve been significantly more than that if it weren’t for craft beer,” Boston Beer Company founder, Jim Koch, said at the Beverage Forum in Chicago last week.
By Philip Downes, master brewer, Box Steam Brewery
Produced by hand using a steam copper, Box Steam Brewery 'transforms the fine malts and the best hops into quality beers', while minimizing the impact on the environment. Philip Downes, Master Brewer, explains how the process works.
‘We have a tremendous opportunity to use our global scale to influence positive change’
PepsiCo has launched an incubator programme to help nurture the ‘best and brightest’ entrepreneurs in the nutrition, health and wellness sectors. Eight ‘breakthrough brands’ will benefit from a €25,000 ($26,500) grant each, and access to experts from...
Consumer interest in non-alcoholic beer is growing while craft beer maintains its popularity, and so Partake Brewing believes the time is right to launch its non-alcoholic craft beer. It has already exceeded its fundraising target on Kickstarter after...
‘With the UK moving from a nation of tea drinkers towards an ever-growing coffee culture, consumers will look for simpler ways to enjoy their favorite brew’
Raw Bean is launching its biodegradable pyramid coffee bags called ‘bean bags’, aiming to appeal to consumers who don’t want the hassle of using a cafetiere or want to avoid the waste created by capsules.
The US remains the biggest craft beer producer; but the UK has more craft breweries per capita, according to a survey from Alltech and The Brewers Journal.
The number of new breweries opening in the UK has leapt up 55% in the last year, as the craft beer business continues to build its position as an increasingly important part of the drinks industry, according to UHY Hacker Young.
A Dubai company has secured a finance partner to provide customers with interest-free loans over four years for machines that literally convert air into water.
BeverageDaily and drinktec are collaborating to present a lively conference series at drinktec (Munich, September 11-15), which will provide small brewers with advice on how to scale up operations. We’re calling for speakers who are keen to get involved...
Cafe X Technologies has opened a robotic coffee shop in San Francisco where the coffee service is performed by a fully automated robotic service system with the goal of boosting productivity and creating a “seamless experience” for the customer.
US wine packaging company StackTek is challenging the wine industry to stop thinking about wine in a traditional “precious” way with its stackable, break apart single-serve glasses, whose adoption is being driven by young consumers.
The rising tide of mixology has left the craft cocktail bar and entered the consumer’s home with the trend of mail order cocktail kits like Saloon Box.
It’s easy to be cynical about the term ‘innovation’ – a buzzword used by marketers in the hope of attracting attention in a crowded marketplace. But here we take a look at some of the products and projects from the beverage world in 2016 that we think...
Australia’s newest distillery start-up has been using crowdfunding to bring to market a dry gin made from a wealth of local botanicals developed with the help of Scottish whisky master distiller Jim McEwan.
A team of Chicago-based t-shirt printers and part-time “soda enthusiasts” collaborated to make non-alcoholic Hop Pop, a hops-flavored soda that can function as a standalone craft beverage or as a cocktail mixer.
Recently-launched Role Tea strives to bring function without sacrificing taste in its ready-to-drink iced tea line by combining ingredients like turmeric and fruit juice.
Among the numerous operational challenges craft brewers have to address is maintaining hygienic standards during brewing while maximizing uptime and producing a consistent, high quality product.
Located in Chicago’s West Town neighborhood in a former 103-year-old movie theatre is Forbidden Root, a brewery focused on providing a full sensory experience not only with its signature roster of botanical beers but with its seasonal dishes served alongside...
AquaBotanical – a water sourced entirely from fruit and vegetables – is currently sold as a premium brand in Australia. But the brand’s potential is much greater, according to its founder: the technology could be used to unlock drinking water from sugar...
The artisan food boom continues to fuel profitability of SME (small and medium size enterprise) food and drink manufacturers, evidenced by the success of craft brewers and gin distillers, says commercial law firm EMW.
Analytical Flavor Systems has developed technology using artificial intelligence (AI) to quantify flavor in a relevant and useful way for beverage companies.
Small changes in how Spindrift approached the fast-growing sparkling water category added up to a big opportunity for the brand, sales of which have grown 16 times since 2009, according to the company’s CEO and Founder Bill Creelman.
Diageo has entered the hard soda category in the US with the launch of two new products in partnership with Philadelphia-based Quaker City Malting Co., hopping on the booming hard soda trend.
After three months of vetting nearly 1,000 entries to a joint accelerator program funded by AB InBev and Techstars Connection, ten startups have been selected for the 17 –week program where each team will be connected with mentors and advisors to help...
High Brew Coffee is now in nine out of the 11 regions served by Dr Pepper Snapple Group’s direct store delivery (DSD) network, and is on course to hit the one million case mark in 2016 and surpass two million cases in 2017, as Americans continue to embrace...
Pennsylvania-based craft distillery, Boardroom Spirits, believes that beets can be the root of the future for US cocktail culture and has launched B, an eau de vie or as co-owner Marat Mamedov likes to call it a “spirit specialty.”
The first production of a new ginger-based sports energy drink is currently underway, after raising over £6,500 (€7515) in pre-orders through a Kickstarter crowd-funding campaign.
Over the two years that Chicago-based Maplewood Brewery & Distillery has been in business, its approach to brewing and distilling has been constantly evolving, creating a full line up of craft beers and three whiskey varieties to fit seasonal and...
The EU should “quicken its step” and raise the upper limit of stevia that is permitted in soft drinks, says VitHit’s founder, Gary Lavin, whilst dismissing health claims as “unnecessary” when marketing a vitamin drink.
Whether “ahead of its time” or just very niche, blood flow beverage brand Sirco is seeking to attract a broader consumer base, with the launch of of two new ‘easy to drink’ products.
Detroit-based startup Gäyo Kopi has introduced wild-certified Kopi Luwak coffee (sourced from wild civets in Indonesia) to the US market, completing pre-order shipments of the rare imported coffee this month, the company said.
What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller brands who market directly to children and get their take.
KRā, a 90-day-old sports drink company started by three business professionals in the Chicago area, says it is filling a void in the sports hydration market with its USDA Certified Organic sports drink line.
