As European beverage makers reassess advertising and the availability of higher sugar drinks to young children, the industry says it will not extend the focus to older demographics besides already providing a wider variety of products.
National governments are increasingly taking the lead from Scotland in looking to clamp down on the sales and marketing practices of alcoholic drinks makers, throwing further uncertainty over their livelihoods, according to one trade group.
The Portman Group, an industry-led responsibility body says the number of complaints made under its code of practice for alcohol packaging has reached a decade-long high amidst growing concerns over drink branding.
A battle of biblical proportions is being pitched in the UK between a leading independent brewer and a national social responsibility group that could impact industry policy on self regulation of drinks promotions.
Some smaller brewers appear unconcerned by a new UK drive to encourage consumer to complain about alcohol advertising that they deem to encourage irresponsible drinking, citing wider concerns over corporate responsibility.
Drinking age limits continue to dominate headlines in the UK as the Scottish Executive yesterday debated the potential merits of limiting sales to people over 21 at some retail outlets, amidst wider interest in the scheme.
In the first of a two-part series, BeverageDaily.com looks at the issue of pricing on alcoholic beverages, both as a tool for social responsibility drives designed to curb alcohol use, and in ensuring financial success for manufacturers.
New Californian legislation that classes flavoured malt beverage
'alcopops' as higher tax band spirit products is unlikely to be
adopted in the UK or other EU markets, according to a leading