Soft Drinks & Water

EFSA rejects claim linking calcium-fortified juices and tooth demineralisation

EFSA HEALTH CLAIM OPINIONS

EFSA rejects health claims for fruit juice, water

By Shane Starling

The European Food Safety Authority health claims panel has turned in two negative opinions for separate claims that sought to link calcium-fortified fruit juice and tooth demineralisation; and water consumption and dehydration.

UK watchdog raps Coke Vitaminwater ads

UK watchdog raps Coke Vitaminwater ads

By Shane Starling

UK advertising watchdog, the Advertising Standards Authority (ASA), has ruled against Coca-Cola Vitaminwater adverts for the second time in 18 months.

Wild discusses positioning of adult soft drinks

Wild discusses positioning of adult soft drinks

By Guy Montague-Jones

At Brau Beviale in Nuremberg, Germany, we caught up with Fabiana Matucci, senior VP for strategic business units at Wild, to discuss the opportunities adult soft drinks present to different beverage companies.

Britvic gains foothold in French soft drinks market

Britvic gains foothold in French soft drinks market

By Elaine Watson

Britvic has gained a foothold in the €12.5bn French soft drinks market with a €237m deal to acquire soft drinks firm Fruité that will "serve as a platform for growth across Western Europe".

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