Further evidence of the growing importance of the enhanced water
market has been revealed this week as Gatorade announces that its
Propel Fitness Water brand had exceeded sales of $100 million
(€99.9m) in the US.
Health concerns are leading to increasing consumption of bottled
and bulk water, so much so in fact that water is set to overtake
carbonates as the leading soft drink within just three years,
according to a new report by Canadean.
Already the world's leading water cooler supplier, France's Danone
has further strengthened its business with the acquistion of the
Canadian firm Sparkling Spring, giving it strong positions in the
UK and the Netherlands...
With the four major international bottled water groups and a
handful of strong local players all keen to grow sales, the bottled
water market in East Europe has grown strongly in spite of economic
troubles in many markets - and is...
Just a few months after the launch of its distilled water brand
BonAqua in Spain, Coca-Cola has signed a bottling agreement with
Italian water group San Benedetto which will step up the pace of
the brand's introduction there.
Further proposals by the European Parliament to increase the level
of packaging recycling have, naturally, bought about mixed
reactions from the food and beverage manufacturers.
FoodProductionDaily.com spoke to Kate Snowden, from...
Most consumers in the UK do not understand the risks of not
drinking enough water, and that the wide variety of bottled waters
available to them have more differences than simply still or
sparkling. We spoke to Ian Hall of the Natural...
Strong organic growth from the premium drinks business was one of
several key drivers of growth at Diageo, the UK company which is
now wholly focused on its beer, wine and spirits business. Smirnoff
Ice and other RTD brands performed...