As the 2004 Olympic Games get under way, Philippa Nuttall
speaks to Frost & Sullivan's Savithri Ramalinga, about the
challenges facing the sports beverage industry in North America.
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...
An energy drink developed by chemicals firm DSM is set to gain
further exposure prior to a commercial launch with use by the Dutch
national football team during Euro 2004.
The promotion of renewable energy is adding significantly to
processing costs, according to an industry body that represents
major energy consumers such as food packagers and chemical
processors.
Coca producers in Peru are creating a new application for the plant
in energy drinks and health foods, steering their industry away
from the drugs trade, according to a report.
PacificHealth Laboratories (PHLI), a nutrition technology company,
has announced a 64 per cent increase in net sales for its 2004
first quarter. The success has been attributed to the company's
Accelerade and Endurox R4 sports...
An energy drink marketed to boost mental performance has been
allowed to continue with its claims, after investigation of the
scientific evidence to back up the advertising statements,
writes Dominique Patton.
The European energy drink market has seen something of a slowdown
in growth in the last couple of years, as we reported earlier this week, with a plethora of
'me-too' products launched in the 1990s falling by the wayside in
The spectacular growth rates of the late 1990s may be a thing of
the past, but the functional energy drink market in western Europe
shows little sign of running out of steam, according to a recent
report.
Energy drinks are adding a touch of zest to the European soft
drinks market, with Mintel's Global New Products Database revealing
an array of weird and wonderful names, ingredients and marketing
ploys.
ChampionLyte says it will up production of its sugar-free energy
drink due to growing demand. There are also plans for four new
flavors of the sports drink.
Mad Cow, a milk-based energy drink to challenge market leader Red
Bull, has been launched in the USA. The product is manufactured by
New Jersey-based Liquid Billboards.
