The makers of the Red Bull energy drink will continue lobbying the
Turkish government, after being forced to reformulate to meet the
country's ban on high caffeine energy drinks.
Combining alcohol and Red Bull reduces the 'perception' of
impairment, though alcohol's harmful effects on motor coordination
remain intact, according to a new study.
The addition of protein to a carbohydrate-containing beverage
provides benefits superior to traditional carbohydrate based
beverages, claims the Scientific Advisory Board (SAB) on sports
nutrition and performance.
Scottish soft drinks maker AG Barr is rumoured to be preparing a
new Irn-Bru energy drink aimed at women as part of a series of new
product developments.
Sports drinks, juice and bottled water spearheaded a set of
encouraging third quarter results from Coca-Cola as
health-conscious consumers force a realignment at the major soft
drinks players.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Energising ingredients and more spending on research and
development has turned around the fortunes of flavoured alcoholic
beverages in Russia, bringing better opportunities and growth
forecasts, writes Chris Mercer.
Coffeehouse icon Starbucks will buy five per cent of its energy for
US stores from renewable sources as the firm takes a lead on
climate change and lays down the gauntlet for other big players to
follow suit, reports Chris Mercer.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
Coca-Cola, which until now has struggled to make its mark in the
profitable energy-drink market, hopes to rectify the situation with
the launch of Full Throttle early next year in the US.
Aluminium and packaging giant Alcoa has reported flat third-quarter
earnings, with a 20 per cent jump in primary metal prices offset by
higher energy and raw material costs, and various production
disruptions.
Young people who consume energy drinks with alcohol to improve
their stamina on a night out are likely to see no such effect,
suggests new research on the market leader Red Bull.
