Clinicians should consider screening energy drink use in their
patients to ensure a greater understanding of the possible impacts
of long-term exposure to the high-dose caffeinated products, new
findings have suggested.
Energy drinks are a runaway success but extreme marketing and
product formulation has the potential to cast a shadow over the
multi-billion dollar global industry.
Foster's today announced that it will immediately remove added
energy and higher alcohol ready to drink (RTD) brands from its
portfolio of goods sold in Australia due to concerns about
irresponsible drinking.
This week, Heineken goes shopping in Belarus; Coca-Cola remains
tip-lipped on Honest Beverages deal; and a US energy drink brand
steps up its distribution in the country.
US consumers drank 990m litres of energy drinks during 2006, a 47
per cent increase over the previous year, making the
country the largest global market for the product.
Supplements of a polyphenol-rich Bordeaux grape extract increased
power during exercise by 21 per cent, and increased recovery by
eight per cent, says a new study.
Beverage groups will turn more production over to high
margin, functional products over the next three years, to meet
the growing demand for sports and energy drinks, according to
a forecast report.
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
West Europe's energy drink sales accelerated by 15 per cent to a
volume of 383 million litres and a value of over €3 billion in
2005, according to drinks consultancy Zenith International.
Move over caffeine. A new breed of energy drinks are referencing
illegal drugs in their marketing - but without actually containing
them - in a bid to capture the lucrative, party-going youth market.
