Category fatigue that has blighted other segments of the beverage industry such as bottled water and carbonated drinks, is not affecting energy drinks which continue to draw in more and more users.
Meeting the taste challenge for protein-based sports nutrition products, flavour and ingredients firm Synergy has teamed up with protein parent company Carbery to delve deeper into flavour engineering.
Californian drinks firm Sports Pouch Beverage Company has confirmed the purchase of its third filling machine for the packs, which is expected to boost production capacity by an extra 20m products over the next year.
A supplier of sports nutrition ingredients for beverage and food products says it continues to target expanding the applications and availability of products amidst burgeoning interest for active-lifestyle targeted goods.
Pressure is mounting in both Australia and the US to crack down on the sale and availability of caffeinated energy drinks to young people, according to news reports in both countries.
Surging global demand for high-caffeine energy drinks has led to increased reports of negative health impacts linked to the stimulant’s use in beverages, according to a new review.
Adopting integrated full-line bottling systems that can provide blow moulding, filling and capping functions can help manufacturers to better meet their efficiency goals, according to a leading beverage pack supplier.
Central and Eastern Europe’s biggest food supplements manufacturer, Walmark, has taken 100 per cent control of fellow Czech sports nutrition specialist, Aminostar, in an undisclosed deal.
Red Bull says it is not concerned over an upcoming European Food Safety Authority (EFSA) review the use of ingredients like taurine and glucuronolactone in energy drinks and remains committed to EU expansion.
Foods that claim to deliver energy are carving out a distinct place in the marketplace, as consumers start to look beyond energy drinks for an added boost, according to Mintel.
One in seven beers sold by Anheuser-Busch in the US will have been made with renewable energy come the end of 2009, as part of a environmental shake up of its operations in the country, the brewer says.
This week, InBev confirms its interest in Budweiser brewer Anheuser
Busch, Foster's plans to shake up its flagging wine division and
the Dr Pepper Snapple Group targets the US energy drink market.
Energy drinks have the potential to cause liver damage, heart
failure and even death and should carry warnings for certain
population groups, according to a German body.
Clinicians should consider screening energy drink use in their
patients to ensure a greater understanding of the possible impacts
of long-term exposure to the high-dose caffeinated products, new
findings have suggested.
Energy drinks are a runaway success but extreme marketing and
product formulation has the potential to cast a shadow over the
multi-billion dollar global industry.
