Energy drinks are adding a touch of zest to the European soft
drinks market, with Mintel's Global New Products Database revealing
an array of weird and wonderful names, ingredients and marketing
The European sports nutrition market is to grow by 8.4 per cent
between 2002-2009, according to a new report from market research
analysts Frost & Sullivan. The report highlights the
opportunities for sports nutrition ingredient...
The US Women's Basketball Coaches Association (WBCA) has named
Accelerade, made by PacificHealth Laboratories, its official sports
drink. As part of the new partnership, PacificHealth will also
develop a nutrition education programme...
Leading Brands, the Canadian maker of the Trek energy drink, has
reported a revenue increase of 41 per cent for the second quarter
of its 2002 fiscal year ended 28 February 2003. Sales of the new
Trek performance drink have exceeded...
Red Bull continues to dominate the western European energy drink
market with a 66 per cent share, and it also provides the model for
most of its rival brands. But despite the dominance of one brand,
the market shows no sign of stagnating,...
With 20 new brands launched in the UK market last year alone, the
energy drink market is clearly the one everyone wants to be a part
of. And while the same growth levels are yet to be seen across the
rest of Europe, there is still...
Beverage company Leading Brands is to end its distribution
agreement with Energy Brands for Glaceau Vitamin Water and Go-Go
Passion Energy Drink. The company cited strong competition in the
vitamin-enhanced drinks sector as a major...
Bally Total Fitness, the US-based operator of health and fitness
clubs, has launched its own line of energy drinks under the Bally
Blast name. The product is the latest addition to Bally's range of