Danisco flavourists have created a range of sports drink concepts
using their water-soluble citrus flavours and fortified with
healthy ingredients to appeal to the growing number of sports
beverage makers in Asia.
The addition of protein to a carbohydrate-containing beverage
provides benefits superior to traditional carbohydrate based
beverages, claims the Scientific Advisory Board (SAB) on sports
nutrition and performance.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Energising ingredients and more spending on research and
development has turned around the fortunes of flavoured alcoholic
beverages in Russia, bringing better opportunities and growth
forecasts, writes Chris Mercer.
Coffeehouse icon Starbucks will buy five per cent of its energy for
US stores from renewable sources as the firm takes a lead on
climate change and lays down the gauntlet for other big players to
follow suit, reports Chris Mercer.