With 20 new brands launched in the UK market last year alone, the
energy drink market is clearly the one everyone wants to be a part
of. And while the same growth levels are yet to be seen across the
rest of Europe, there is still...
Beverage company Leading Brands is to end its distribution
agreement with Energy Brands for Glaceau Vitamin Water and Go-Go
Passion Energy Drink. The company cited strong competition in the
vitamin-enhanced drinks sector as a major...
Bally Total Fitness, the US-based operator of health and fitness
clubs, has launched its own line of energy drinks under the Bally
Blast name. The product is the latest addition to Bally's range of