Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
Danisco flavourists have created a range of sports drink concepts
using their water-soluble citrus flavours and fortified with
healthy ingredients to appeal to the growing number of sports
beverage makers in Asia.
The addition of protein to a carbohydrate-containing beverage
provides benefits superior to traditional carbohydrate based
beverages, claims the Scientific Advisory Board (SAB) on sports
nutrition and performance.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.