An energy drink marketed to boost mental performance has been
allowed to continue with its claims, after investigation of the
scientific evidence to back up the advertising statements,
writes Dominique Patton.
The European energy drink market has seen something of a slowdown
in growth in the last couple of years, as we reported earlier this week, with a plethora of
'me-too' products launched in the 1990s falling by the wayside in
The spectacular growth rates of the late 1990s may be a thing of
the past, but the functional energy drink market in western Europe
shows little sign of running out of steam, according to a recent
Energy drinks are adding a touch of zest to the European soft
drinks market, with Mintel's Global New Products Database revealing
an array of weird and wonderful names, ingredients and marketing
The European sports nutrition market is to grow by 8.4 per cent
between 2002-2009, according to a new report from market research
analysts Frost & Sullivan. The report highlights the
opportunities for sports nutrition ingredient...
The US Women's Basketball Coaches Association (WBCA) has named
Accelerade, made by PacificHealth Laboratories, its official sports
drink. As part of the new partnership, PacificHealth will also
develop a nutrition education programme...
Leading Brands, the Canadian maker of the Trek energy drink, has
reported a revenue increase of 41 per cent for the second quarter
of its 2002 fiscal year ended 28 February 2003. Sales of the new
Trek performance drink have exceeded...
Red Bull continues to dominate the western European energy drink
market with a 66 per cent share, and it also provides the model for
most of its rival brands. But despite the dominance of one brand,
the market shows no sign of stagnating,...