Energy & Sports

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

'Bottle made from bottles': evian's 100% rPET bottle launches in the UK this week.

The journey to 100% rPET bottles

By Rachel Arthur

Danone brand evian is introducing 100% rPET bottles to the UK this week; the latest in a series of recycled plastic commitments from PepsiCo’s Naked Smoothies, Nestlé’s Buxton bottled water, and Coca-Cola GB. We explore how the move to rPET is progressing...

Pic:getty/marchmeena29

Five strategies for success during COVID-19

By Rachel Arthur

Traditional ways of doing business may have come under pressure during the pandemic – but smart beverage brands are showing creativity, imagination and resilience in adjusting to the new reality. Rabobank highlights five strategies for success in a coronavirus...

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