Beer & cider

Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

Pic:getty/c-vino

Scotch whisky exports reach new high

By Rachel Arthur

Post-pandemic restocking, the return of Global Travel Retail and premiumization trends all helped global exports of Scotch whisky reach £6.2bn ($7.6bn) in 2022.

Pic:getty/mariekepeche

European craft distillers call for support as inflation bites

By Rachel Arthur

Having already suffered setbacks from the COVID-19 pandemic, craft distillers now face numerous challenges such as supply-chain issues and inflationary pressures, says trade body spiritsEUROPE as it launches a new campaign called #SpiritsVoices.

Dry January has been growing in popularity - so what can we learn from this? Pic:getty/richvintage

Editor's comment

5 things we learned about the alcohol-free category in January

By Rachel Arthur

January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.

Pic:getty/actobacter

Is zero the hero for today’s beer industry?

By Jamie Williams, managing partner, isobel

From the potential future irrelevance of ‘Dry Jan’, to 0% beers with an enhanced ‘relaxing feeling’, just how big can non-alcoholic beer really get, and where can it go next? Asks Jamie Williams, Managing Partner at independent creative agency, isobel.

Harmon's co-founders. Pic: Kettles

Profile series: Innovators in low/no alcohol

My Drynuary: 'We're seeing more craft brewers join the non-alcoholic movement'

By Rachel Arthur

Canadian non-alcoholic beer brand Harmon's expects to see more and more innovation in the industry as craft brewers sit up and take note of growth in alcohol-free. In our series of interviews with innovators in the low/no industry, we hear more about...

Even 'just the one' drink involves risk, says the new Canadian guidance. Pic: getty/happy photon

New Canadian drinking guidelines call for stricter alcohol policies

By Rachel Arthur

A Canadian report on health and alcohol suggests health warnings, minimum unit pricing and stringent advertising restrictions for alcohol should be implemented in the country: as it delivers its message that ‘no amount or kind of alcohol is good for your...

Stock pic: getty/boule13

Diageo to acquire Don Papa Rum

By Rachel Arthur

Diageo will acquire Don Papa Rum, a super-premium dark rum from the Philippines, for up to €437.5m ($473m).

A 20cl bottle provides 1-2 glasses of wine: much better suited to some occasions than a traditional 75cl bottle. Pic: getty/indigolotos

guest article

Why are wine miniatures a fast-growing format?

By Alex Green, co-founder, Beyond Wines

From being ‘cute’ to helping manage consumption, the miniature wine format is growing in popularity with consumers. Alex Green, co-founder of wine distributor Beyond Wines and creator of premium wine brand Liquid Diamond, takes a look what makes the format...

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