Beer, Wine, Spirits, Cider

“Hoping millennials will adopt boomer values as they age just isn’t a sensible business strategy.

Can wineries leverage plant-based messaging to attract young drinkers?

By Beth Newhart

An oversupply of wine in the US has producers rethinking their branding and marketing strategies to reach millennials and Gen Z drinkers. The Silicon Valley Bank’s Wine Division (SVB) advises wineries to tap into the ‘better-for-you’ trend and health-forward...

Is rPET a better option that glass? And would consumers accept it? Pic:getty/wasanruk

Why the future of wine packaging is recycled PET

By Emilie Steckenborn, founder and host, Bottled in China podcast

For the vast majority of wine produced today - that which is made in bulk and for early consumption - recycled PET is a realistic alternative to glass bottles, says Emilie Steckenborn, founder and host of the Bottled in China podcast.

Pernod Ricard invests in Japanese gin brand

Pernod Ricard invests in Japanese gin brand

By Rachel Arthur

Pernod Ricard has made a ‘significant investment’ in KI NO BI Kyoto Dry Gin: which will be used primarily to build a new, state-of-the-art, distillery to meet the growing demand for ultra-premium gin.

Martini Fiero & Tonic

Bacardi: 'We believe that brands are built in bars, not boardrooms!'

By Ian McLaren, director of advocacy, Europe, Bacardi

Bacardi sent 7,000 employees 'back to the bar' in 100 cities worldwide last month to explore the latest cocktail trends - and one of their findings was a surge in the popularity of mocktails and low/no alcohol drinks. Ian McLaren, director of...

Systech acquired by Dover. Photo: Systech

Systech to join Markem-Imaje following Dover acquisition

By Jenny Eagle

Dover Corporation has acquired Systech International (Systech), which will now join Markem-Imaje, product identification and traceability business, as part of Dover’s Imaging and Identification segment.

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