Trends are powerful. Heavily influencing buying behaviours, the ‘next big thing’ is often a slow grower, building momentum over several years or even decades. Or it could be sudden, sparked into life as the result of a major event, such as Covid. Recognising consumer desires and understanding how to tap into them is fundamental to keeping your foot in the market.
Treatt’s ‘Top five beverage trends for summer 2021’ explores five critical areas that are set to make a big impact across the world this year. Our people are at the forefront of innovation, using our in-depth insight and know-how to ensure our customers have a true commercial advantage.