Case Study
See How to Launch a Successful Functional Beverage
The double-digit growth confirms that consumers like getting functional ingredients from better-for-you beverages. With consumer awareness of probiotics at an all-time high and more than 100 million Americans experiencing digestive issues, the time is ripe for probiotic functional beverages. Ganeden Biotech’s GanedenBC30 probiotic strain is ideal for hot or cold beverages, juices and drink stick packs. For success, manufacturers need to do their homework and Ganeden is here to help with the following tips for finding the right ingredients to innovate in the functional beverage space.