Research Study

Insights to Market More Effectively To Millennials

Published

Format: PDF file | Document type: Research Study

Insights to Market More Effectively To Millennials

This qualitative research report reveals what attracts Millennials to a healthy beverage product or brand. Learn about the importance of unique packaging, ingredient claims, brand heritage, transparency in marketing and more.

Read the full report to see:

  • Verbatim responses from Millennials on their product and brand preferences.
  • Side-by-side comparison of two beverage ads with Millennial analysis of natural claims.
  • Millennial’s advice to marketers on how to gain their trust in advertising.
  • Original product concepts developed by Millennials.

Supplier info centre