In 2014, online analytics showed that the term ‘gluten free’ grew in popularity by over 5000%. Yet, less than 1% of beers launched in 2014 had a gluten free claim. Research conducted by DSM Food Specialties shows that there is a great consumer interest and attraction in the gluten trend, which brewers can benefit from. With the growth of artisanal and specialty beers, addressing new target audiences with innovations is an opportunity for brewers that are mainly associated with traditional lager beer. Gain insights into untapped markets and how you can exploit them.