Research Study

Exercise Recovery Beverages: New Opportunities in the Sports Drink Category

Format: PDF file | Document type: Research Study | Promoted Content

This Research Study has been written by Volactive , and any views and opinions expressed do not necessarily reflect those of www.beveragedaily.com

Exercise Recovery Beverages: New Opportunities in the Sports Drink Category

Manufacturers of sports nutrition products for those involved in serious training have long recognised the benefit of using whey protein for exercise recovery. However, new research commissioned by Volac, among consumers engaged in moderate exercise, suggests there is now a real opportunity to take exercise recovery more mainstream.

This paper examines the role of whey protein in recovery from exercise; the market potential for beverage manufacturers indicated by the research and how the challenges of using whey protein in the ready to drink format have been overcome with Volactive Hydrapro.

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