As manufacturers respond to demand for more functional juices, the market continues to grow. Information Resources Inc. reported that sales for the refrigerated juice and juice drinks category increased 4% to more than $6.6 billion in late 2013. As with just about every food and drink these days, opportunity for new entrees into the market and reformulation lies in healthy options. Consumers want juices that offer more. Download this white paper now for more info on how incorporating GanedenBC30 into your product will provide valuable health and marketing benefits.