Retail & Shopper Insights

A luxury image can help entice people to try no/low ABV drinks.

How to build a powerful brand in the low and no alcohol category

By Rachel Arthur

The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....

A growing population, competition for resources and environmental pressures are changing the Indian consumer. Pic: Getty/Arindam Ghosh

Familiar Western megatrends drive India's beverage industry

By Beth Newhart

India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.

Truly says the new formula makes the beverages more drinkable without any lingering bitterness.

Truly Hard Seltzer reformulates for fall

By Beth Newhart

Truly has reformulated its 13 flavors of hard seltzer to make them ‘crisper and more refreshing,’ and will add four new SKUs with a flavored lemonade line.

A single pouch is designed to work on up to 16oz of coffee and remove 200mg of caffeine.

Decafino opens the coffee world to decaf drinkers on-the-go

By Beth Newhart

A pouch that can decaffeinate brewed beverages like coffee and tea has been developed by a chemical engineer from the University of Washington. Decafino’s commercial launch is planned for May of 2020 in the US.

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