SIG Combibloc has partnered with Zappar to launch its first carton packs with ‘zapcodes’, which use augmented reality (AR) to engage consumers in ‘real time’ with interactive experiences such as games or marketing campaigns.
Decision News Media, publisher of FoodandDrinkEurope.com and 16 other websites serving the international food, nutrition, pharmaceutical and cosmetics industries, has been acquired by UK business-to-business publisher William Reed Business Media.
In the run up to the Christmas season ham processors in the UK took
a potentially critical sales hit today from a consumer watchdog,
which blasted them for selling mostly 'acocktail of water and
additives' and for hiding...
Danone's troubled expansion into the bottled water business
continues to hit the headlines, with news late last week that the
French dairy group was close to selling its stake in its North
American joint venture with Coca-Cola....
After a raft of disappointing Christmas trading figures from most
of its main rivals this week, the 1.2 per cent decline in third
quarter like-for-like sales from J Sainsbury announced today will
come as little surprise. But the decline...
The European Commission has decided that a German subsidy scheme
for the producers of Kornbranntwein, a brandy made out of corn, is
in breach of European Union State aid rules because it distorts
competition with other brandy producers.
A new campaign to reduce sugar levels in foods and consumer diets
in order to tackle the national obesity problem is reportedly being
considered by the UK government, to run after the current attack on
salt is over, writes Chris Mercer.
Brands which "build communities around their products and
services" and "enable customers to feel as if they own
[it]" are the ones most likely to succeed, according to the
latest annual survey of the world's...
French wine producers have been granted more money by the Paris
government to help them advertise and promote their wines and
combat the increasing threat from New World wines and other
alcoholic and soft drinks.