Campari is to join forces with Spanish sherry group Gonzalez Byass
to distribute both companies brands in Spain, the latest marketing
and distribution deal for the Italian company which has been
extremely active in the last few months.
The Scotch Whisky Association has begun its annual campaign to try
and persuade the UK government to cut duty levels on whisky and
other spirits, calling for a 4 per cent drop this year. But as
usual, persuading the Treasury to touch...
Britvic, the UK's number two soft drink producer, is to launch a
new brand, Freekee Soda, next month which it claims offers a
'unique' drinking experience for British consumers - a combination
of milk and fruit juice,...
The Scotch whisky industry is not only one of the UK's biggest
exporters, it is also a major creator of jobs and investor in the
Scottish economy - vitally important at a time of economic
uncertainty in Scotland, according to...
Coca-Cola and its Belgian bottler, CCEB, have agreed to acquire the
natural mineral water business of Belgium's Chaudfontaine -
although they will not buy the company's other drinks brands. A
clear sign of Coke's intention...
Polish vodka brand Luksusowa is to join the Absolut stable
following the conclusion of a deal between the latter's owner, Vin
& Sprit of Sweden, and the Polish government, owner of the
Polmos Zielona Gora distillery which...
Red Bull is already by far the most popular energy drink brand in
Europe, and now the company is hoping to win over a whole new raft
of admirers with its Red Bull Sugarfree variant, which contains the
same energy boost but with just...
Life is about 'real' moments, and so many of those moments are
often shared by Coca-Cola. That is the essence of the major new
advertising and promotional campaign by the world's leading soft
drink brand, which, as...