Red Bull is already by far the most popular energy drink brand in
Europe, and now the company is hoping to win over a whole new raft
of admirers with its Red Bull Sugarfree variant, which contains the
same energy boost but with just...
Life is about 'real' moments, and so many of those moments are
often shared by Coca-Cola. That is the essence of the major new
advertising and promotional campaign by the world's leading soft
drink brand, which, as...
Heinz has finally completed the spin-off of a number of its US and
Canadian food and pet food businesses and their subsequent merger
with the Del Monte group. The deal will now allow Heinz to focus on
its core ketchup and frozen food...
German wine companies Racke and Steiner are to join forces to
expand their businesses at home and abroad. Steiner will gain
greater access to international distributors for its own label wine
brands, while both firms will be able...
Tea and coffee are the staple beverages drunk by thousands of
people the world over but despite its longevity, the category is
far from stagnant. This is because of the popularity of iced tea
and coffee, sales of which are expected...
The European Commission has approved new regulations on the maximum
concentrations of a number of substances found in natural mineral
water - a move which it said was vital to ensure continued consumer
protection but which could also...
Pepsi-Cola North America president Dawn Hudson has unveiled
updated, bolder-looking package graphics for Pepsi-Cola and
caffeine-free Pepsi-Cola at the Beverage Digest's Future Smarts
conference in New York City.
Cranberry ingredient supplier Ocean Spray claims healthy fruit
snack, developed with German nutritional foods manufacturer
Farmer's Snack, has seen strong sales in the German market and is
soon to be launched on other European...
Despite accounting for nearly half of the world's sales of sports
and energy drinks, Asia remains one of the most underdeveloped
global markets, finds a new report on worldwide sales of sports and
energy drinks by beverage analysts...
SABMiller, the giant brewing group, has taken 100 per cent control
of the Chinese beer brand Snow after buying out the minority
shareholder in three Chinese breweries. And while there is still
work to do to improve the situation at...
Interbrew has a new licensed producer for its Kloster beer brand in
Thailand - Boon Rawd, the country's leading brewer. The change of
marketer for Kloster shows Interbrew's commitment to Thailand, but
building a substantial...
Scotland's Kyndal Spirits, the group formed just a year ago by a
management buyout of Jim Beam Brands' European business, has
launched a new vodka product, in both full-size and RTD formats, to
commemorate its first birthday...