Regulation & Safety

Does this image feature nostalgic cues - or bright colours that appeal to children?

Nostalgia may seem nice – but alcohol brands should use with care

By Rachel Arthur

An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.

Milkshakes and fruit juices are exempt from the UK's sugar tax - but can still contain high amounts of sugar. Pic: getty/mindstyle

UK sets sugar reduction targets for juice and milk-based drinks

By Rachel Arthur

Juice and milk-based drinks are currently exempt from the UK’s sugar tax: but Public Health England has set out targets for sugar reduction in these categories – and says that progress will be taken into account when it reviews the milk-based drinks exemption...

©GettyImages/Kwangmoozaa

Mexico: Soda sales may be down, but obesity rates are not, says ANPRAC

By Mary Ellen Shoup

Introduced in 2014, Mexico's sugar tax reduced sweetened beverage sales by 12% in its first year, according to the Ministry of Health, but daily caloric intake has decreased by negligible amounts, argues ANPRAC (the National Association of Producers...

Pic:iStock

What - exactly - is ‘alcohol free’?

By Rachel Arthur

In Europe, an ‘alcohol-free’ drink is defined as one under 0.5% ABV. In the UK, however, an ‘alcohol-free’ drink must be 0.05% ABV or below. But the UK’s definition could change, with the government currently consulting on new regulations for low alcohol...

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