Launching its advertising campaign online means that Spain's
Bodegas Gandia can reach a far wider audience at a fraction of the
cost, a vital necessity for a company which prides itself on its
relationship with consumers worldwide.
After a difficult few years of restructuring and debt reduction,
Brau und Brunnen has decided to combine its beer and soft drink
sales units to offer a broader range of products and to allow it to
react more quickly to consumer demand...
Anheuser-Busch successfully defends its rights to the Budweiser and
Bud names in Italy, forcing Czech rival Budejovicky Budvar to
change the name of its beer sold there. The ruling by the Court of
Cassation comes a mere 17 years after...
The world's largest and most expensive collection of old Scotch
whiskies is embarking on a worldwide tour in a bid to drum up
interest in an eventual auction. All the whisky aficionado needs to
walk away with a bottle of The...
With the sale of the Agros Fortuna fruit juice and canned food
business, Pernod Ricard's Polish business is now 100 per cent
focused on drinks - which was the reason why Agros was acquired in
the first place.
In a major U-turn, the New Zealand Appeals Court has reversed a
decision allowing Czech firm Budejovicky Budvar to sell its beer
under the Budweiser name - another victory for Anheuser-Busch and
its Budweiser brand.
South Africa's Distell group has been pushing its wines into a
number of new markets recently. The latest deal with the Oddbins
wine retailer in the UK comes after other recent agreements in the
US, Canada, Germany and Scandinavia.
The sale of the cider unit CSR - announced last week by Pernod
Ricard - will see the disposal of the last remaining non-core
business, allowing the French group to finally devote all its
efforts to building its wine and spirits empire.
The sale of Novartis's health food and drink brands could finally
be completed soon, with trade buyers apparently lined up for
Isostar and Ovaltine, and Nestle thought to be interested in the
health food brands.
Laurent-Perrier Champagne has released a new version of its Grand
Siecle La Cuvee wine in the US, at the same time reducing the price
to around €80 a bottle in a bid to attract greater numbers of
consumers to high quality wines.