Further evidence of the growing importance of the enhanced water
market has been revealed this week as Gatorade announces that its
Propel Fitness Water brand had exceeded sales of $100 million
(€99.9m) in the US.
The UK's leading brewer has installed a new keg racking system
produced by German company KHS and which will double the brewer's
keg output with no increase in floor space. The modular dry area
and keg line has been installed...
Just 83 bottles of The Balvenie Cask 191 single malt have been
produced, making this the smallest ever release under the brand. A
bottle of the whisky, which was laid down in 1952, will set you
back more than €9,000.
Coca-Cola and Disney have joined forces to launch a new soft drink
for young children in the Spanish market. The drink, which is
fortified with vitamins, features characters from Disney cartoons
and has already been successfully launched...
Australia's CUB group has been awarded a 10-year contract to brew,
distribute and market the premium Belgian beer Stella Artois, one
of the drivers of growth in the increasingly important premium beer
Cognac Godet is pushing ahead with its exports to the potentially
huge Russian market following an agreement with its new distributor
there, Ladoga. The St Petersburg-based firm will now market three
Godet brands in major Russian...
Drinking grape juice may be a better alternative to taking
supplements, say researchers, who report that concord grape juice's
powerful antioxidant effects may offer extra benefits that
supplements do not.
Lactobacillus plantarum 299v (LP299v) bacteria, used in the
probiotic drink ProViva, can reduce several of the most common risk
factors associated with cardiovascular disease, according to a
study by researchers in Poland. The makers...
The different characteristics of grapes and the soil they are grown
in help give wines their character, but according to Sri Lankan
firm Dilmah, the same is true of tea. The company has launched a
new range of teas under the Watte...
Green Apple is the latest flavour variant to join the Smirnoff
vodka range from Britain's biggest drinks group, Diageo. The vodka
is being launched this month in the key US market, and is the fifth
flavoured variant of the Smirnoff...
Heinken's Spanish unit has lost its court case against smaller
local brewer Alhambra over the rights to the Aguila Negra brand. On
the surface, Heineken's case was built on the claim that Aguila
Negra was competing unfairly...
The Famous Grouse, the favourite blended Scotch whisky among the
ever-demanding Scots, is investing heavily in marketing and
promotions this Christmas in a bid to garner a greater shares of
the market at a time of year when whisky...