Bally Total Fitness, the US-based operator of health and fitness
clubs, has launched its own line of energy drinks under the Bally
Blast name. The product is the latest addition to Bally's range of
The US Food & Drug Administration (FDA) has ruled that the
product called Nico Water is an unapproved drug and that it cannot
therefore be legally marketed as a cure for nicotine addiction or a
Accelerade, the sports drink brand produced by PacificHealth
Laboratories, has become the official sponsor of The Hoop Group, an
organisation which runs basketball training camps for would-be
Leading Brands, the Canadian beverage manufacturer and distributor,
has begun shipments of its new "optimised performance
beverage" TREK after an extremely positive reaction from
distributors involved in earlier trials.
In an interview with French daily Les Echos on Tuesday,
Franck Riboud, CEO of Groupe Danone, quickly denied accusations
that developments with Coca-Cola were a sign of Danone's defeat in
the US water market.
British company Thermotic Developments (TDL) looks set to trigger a
burgeoning market for self-heating cans. Co-developed over a period
of five years using the scientific resources of the University of
Southampton, the can was recently...