Can beverages be made less sweet?
The easiest way to reduce sugar in beverages is simply to put less in. But how far can you go before consumers no longer accept the taste?
The easiest way to reduce sugar in beverages is simply to put less in. But how far can you go before consumers no longer accept the taste?
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is Modern Soda – and how big is its potential?
Consumers are increasingly interested in having a ‘Dry Christmas’
A revolutionary process that preserves unpasteurised sake for year-round consumption could revitalise an industry facing competitive pressures from both domestic and international alternatives.
Our site has moved to a new platform to improve your reading experience. Here’s what to look out for
How can beverage brands embrace a solid, focused mission to be a driving force for good – yet balance that with being a commercially successful business with long-term potential?
For some, it's the most difficult part of beverage NPD...
Hot chocolate is all about beautiful presentations and luxury serves: but there's more to this indulgent treat than meets the eye...
Boba tea has been about trendy cafes and out-of-home treats. But winning in retail is the next opportunity for the drink: how can fun flavors, innovative packaging formats and even functional ingredients help the category gain traction?
Hydration-boosting, functional and non-alcoholic (non-alc) beverages will continue their growth in 2025, but generations are seeking out different drinks to meet their health and nutrition needs, according to a recent Circana webinar.
Products such as probiotic-enriched milk can now be stored outside the fridge thanks to food technology and packaging innovations. But would consumers buy into the emerging category?
There’s no shortage of beverage innovation out there: but which ideas truly have the potential to shape the industry in the years to come? And how can innovators get a great idea off the ground and into the mass market? Join us this week for our FREE...
London-based Berry Bros. & Rudd says that the increased accessibility, spending power, and “thirst for knowledge” about wine among South East Asian (SEA) consumers have contributed to the company’s growth in the region.
Singaporean brand Re.juve’s ability to navigate cold pressed juices’ transition from being a trendy detox drink to a daily staple for meeting nutrient gaps, as well as support from loyal customers, have been crucial for its survival.
Coffee giant Starbucks will no longer charge extra for plant-based alternatives: making soy, oat, almond and coconut alternatives more attractive to consumers.
The deal is for an undisclosed sum and will not result in immediate changes to product offerings.
With 120 professional teams and clubs across the world already using the product and U.S.-based production facilities coming online, omega-3 sports nutrition brand EO3 is anticipating greater success in North America.
RTD cocktails are booming. Up to now, these drinks have been focused on convenience and portability: but now innovators are shaking up the category and offering new experiences with jelly cocktails, alcohol-filled boba balls and more...
Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention?
Sapporo-owned YEBISU has been actively adding new beer flavours to its “creative range” over the past year, in a bid to stimulate new appeal for the alcoholic beverage.
Demand for healthier drinks is stronger than ever. From functional drinks to sugar-free, we take a look at some of the top trends.
A study on coffee consumption patterns in Saudi Arabia has found that Saudi coffee is more widely consumed than Turkish coffee among the local population, and that caffeine intake levels remain within the daily recommended limit despite the category’s boom.
Preferences for wine, beer or spirits vary across Europe. Which countries prefer wine, which are beer drinkers, and where do spirits top preferences?
From the rise of tequila tourism to the huge potential of agave alternatives, we take a look at ten top tequila trends driving the market forward.
There is growing demand for fruitier wine styles and NoLos - no-and low-alcohol beverages - in Asia, says Australian winery Brown Brothers.
Beverage brands in Southeast Asia are finding growth opportunities in enhanced hydration drinks, catering to consumers across a variety of lifestyle needs, according to market intelligence firm Mintel.
Think beverages are about liquids in bottles? Think again. Beverages are finding their way into cube shapes which have a lot of advantages when it comes to sustainability, distribution, quality and customization. We look at how innovation in this sector...
Asia consumers’ holistic approach to healthy living is increasingly driving demand for functional products, with sleep, immunity, hydration and gut health trending.
All major categories except RTDs posted volume declines in January to July 2024, according to the latest data from IWSR. But analysts highlight the need to take a more local focus – comparing different states shows a more nuanced picture.
Boba tea (or bubble tea) is just the beginning, as beverage innovators increasingly put the focus on texture.
Following the European elections in June, the next five years will bring changes for many industries – including sports drinks. As the European Specialist Sports Nutrition Alliance (ESSNA) gears up to publish its manifesto, ESSNA chair Luca Bucchini...
Edrington will sell its well-known Scotch whisky The Famous Grouse to William Grant & Sons.
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?
The European Union is the ‘biggest vineyard in the world’ – producing 64% of the world’s wine by volume and 70% by value. But it’s no secret that the wine industry worldwide faces a set of hugely challenging pressures: ranging from climate change to a...
What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?
China energy drink heavyweight EastRoc is moving to a multi-beverage portfolio, hoping to establish itself as a leader in the wider beverage industry and not just the energy category.
Two Rivers Coffee's collaboration with Eggo to launch Eggo Coffee showcases the coffee maker’s flavor innovation and strategic licensing partnerships, setting it apart in the competitive coffee market by delivering a nostalgic novelty for consumers.
From reformulation to new innovations, what are some of the ways to reduce calories in beverages?
Sports nutrition is proving profitable as it dominates the current mergers and acquisitions market. But what’s next for this major food and beverage trend?
Cow’s milk may be the most widespread type of dairy milk, but what are some of the less conventional animal-derived varieties out there – and what are these used for producing?
Walmart may be less willing to accept price increases from brand manufacturers going forward as it rolls back prices for 7,200 items, including for food, which it says increased by 35% during its second quarter.
Function leads the charge in the top four non-alcoholic European consumer drinks trends in a market that's riper than ever for innovation.
From indulgent treats to non-alcoholic alternatives, consumers are craving brands that provide nostalgic flavors, better-for-you benefits and authentic brand connections - trends that are set to grow into 2025, according to several reports.
Ready-to-drink alcohol keeps growing, and ready-to-serve is also making its mark. But is this set to peak or is there still runway for growth - and how big a part does it really play in the larger alcohol category? Industry leaders tell us how they see...
Consumers love sparkling wine: and market data shows they’re looking to explore new styles that go far beyond Champagne.
Japan-based Umami Cola is aiming to turn the category on its head with a new botanical-rich, koji-sweetened formulation and an inverted caN design.
Prebiotic sodas are said to possess strong growth potential in South East Asia (SEA), largely owing to rising consumer interest in gut health, and an increasing number of companies making strides in product development and launches.
What shapes consumers’ decisions when it comes to buying canned cocktails? Flavor is by far the biggest factor - but what else drives purchases?
Without the antimicrobial properties of ethanol, non-alcoholic beer can be riskier even than soft drinks when sold on tap. How can this be mitigated?