‘Don’t take sports supplements, they can’t be trusted’ was the takeaway message from Welsh track stars Rhys Williams and Gareth Warburton after the recent UK Anti-Doping (UKAD) tribunal agreed steroids got into their blood streams via contaminated sports...
As a trade journalist I sometimes pinch myself – not too hard – and recall that I’m lucky enough to cover such an exciting industry and everything from Coke’s latest corporate shenanigans to nascent beverage taste trends.
Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation necessarily good news?
Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are big business for the beverage industry
Despite giving us object lessons in corporate word wash, can PepsiCo pull off what seems like a slightly puzzling mission, namely a long-term plan to ‘drinkify' snacks and vice versa under its Power of One banner?
Journalists are loathe to credit rivals with originality, in terms of admitting you were beaten to that big lead or story, but I’m in a charitable mood, feeling a little fragile, the morning after our office Christmas party.