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Ball hails brand boosting power of 'augmented reality’ cans

Ball hails brand boosting power of 'augmented reality’ cans

By Rory Harrington

The metal can – for so long a dependable mainstay of the sector – is increasingly being employed as a platform for augmented reality technology that helps brand owners add an extra dimension to their offerings, said Ball Packaging.

APPE marketing manager Kinza Sutton explains how the firm's novel ActivSeal 'oxygen scavenging' barrier system works

EXCLUSIVE INTERVIEW: DISPATCHES FROM BRAU BEVIALE 2011

'Breakthrough' barrier technology sees APPE target new applications

By Ben Bouckley

APPE is targeting new application areas for its novel oxygen-scavenging barrier system marketed under the the ActivSeal brand, the company revealed to BeverageDaily.com in an exclusive interview at Brau Beviale 2011 in Germany.

Active and intelligent packaging: the future

Active and intelligent packaging: the future

By Jane Byrne

What role will active and intelligent components play in future food and drink packaging? We caught up with Chip Tonkin, director of the US based Sonoco Institute of Packaging Design and Graphics at Interpack 2011 to find out.

Measure for measure: Cranberry wars rage on

Dispatches from Vitafoods Europe 2011

Measure for measure: Cranberry wars rage on

By Shane Starling

The long-standing dispute within the cranberry industry about the most appropriate way to measure the urinary tract infection (UTI)-battling berry’s active constituents was resolved in France recently when a government body backed a version of the DMAC...

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