PepsiCo

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WHAT'S AMERICA DRINKING? FEWER CARBONATED SOFT DRINKS...

Mid-calorie carbonates won’t check US soda fall – BMC predicts

By Ben Bouckley

Beverage Marketing Corporation (BMC), data and research group head, Gary Hemphill, does not think mid-calorie CSDs like Dr. Pepper TEN and Pepsi NEXT can restore the overall category’s ailing fortunes.

Pepsi blesses Barr Britvic Soft Drinks birth

Pepsi blesses Barr Britvic Soft Drinks birth

By Ben Bouckley

AG Barr and Britvic insist on the ‘compelling commercial and industrial logic’ of an all-share merger to create one of the top soft drinks companies in Europe with a turnover of over £1.5bn.

Experts don't buy new Pepsi’s fat-busting claims

Experts don't buy new Pepsi’s fat-busting claims

By RJ Whitehead

“I know what people are thinking as they head out for a Big Mac, large fries and cola: why not make it a lighter meal and opt for diet- or zero-calorie Coke—or now, a Pepsi Special?” reasons Rashi Chowdhary, a Dubai-based nutritionist. 

Picture Copyright: Brian Turner/Flickr

PepsiCo savors $363m US tax triumph over IRS

By Ben Bouckley

PepsiCo has won a US Tax Court judgment against the US Internal Revenue Service (IRS) which claimed the firm owed it circa. $363m in unpaid tax relating to operations in Europe and Puerto Rico.

Picture Copyright: Pepsi Australia

Stevia sweetened Pepsi NEXT hits Australia in cola first

By Ben Bouckley

Pepsi NEXT has been launched in Australia, but intriguingly the drink has been formulated with stevia for this market to achieve a 30% sugar reduction, rather than the 60% effected with other sweeteners in the US.

Sofia Vergara shows more flair=more fun with Diet Pepsi in NYC (PRNewsFoto/PepsiCo)

US girls just wanna have fun: Are you kidding PepsiCo?

By Ben BOUCKLEY

OK, I confess, I am becoming fun averse. Given a choice between 24/7 full-on ‘fun’ and a cup of cocoa and an early night, as my years advance I’m inching closer to the jar of Green & Black’s and the light switch.

PepsiCo boosts Japanese Pepsi with extra caffeine

PepsiCo boosts Japanese Pepsi with extra caffeine

By Ben Bouckley

PepsiCo Japan launched of 'Pepsi Extra' as an addition to its Nex range in Japan on June 26, with the drink packed in 200ml cans and reformulated to feature added caffeine and increased sweetness.

PepsiCo tips flavoured carbonates to outsell colas by 2015

PepsiCo tips flavoured carbonates to outsell colas by 2015

By Ben Bouckley

PepsiCo Americas Beverages says flavoured carbonates are predicted to outsell colas in the US by 2015, as it revealed plans to capitalise upon growth in this segment, where growth is being led by Hispanic consumers.

PepsiCo hopes for design infusion with new CDO appointment

PepsiCo hopes for design infusion with new CDO appointment

By Ben Bouckley

PepsiCo has appointed Mauro Porcini in a newly created role of chief design officer, with responsibility for 'infusing design thinking into PepsiCo's organisation and culture' by globally managing the firm's brand design.

PepsiCo reportedly under fire from Mexican drug cartel

PepsiCo reportedly under fire from Mexican drug cartel

Mexican police were hunting for culprits following the latest attack on PepsiCo's Mexican subsidiary Sabritas last Thursday, with a powerful drugs cartel believed to be behind a series of attacks on the firm's warehouse and trucks that began...

Picture Copyright: Beau Maes

Caramel cancer claims against Coke, Pepsi seek to scare Americans, ABA

By Ben Bouckley

The American Beverage Association (ABA) has accused the Center for Science in the Public Interest (CSPI) of scaremongering after the watchdog warned yesterday that Coke, Pepsi and the FDA were ‘needlessly exposing’ millions of consumers to a known animal...

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