SABMiller

Coca-Cola's global 'Share a Coke' campaign: A good example of marketers 'driving different message through different groups' (Picture Credit: Mikey/Flickr)

INDUSTRY VOICES: Seth Hillstrom, American Beverage Consortium Managing Partner

‘We’re closer than ever to personalized beverage marketing!’ – eBev exec

By Ben BOUCKLEY

As we gear up for eBev 2014 in Atlanta Georgia, the American Beverage Consortium’s Seth Hillstrom tells us that personalized beverage marketing is here to stay, but warns that getting too personal can be ‘just creepy’.

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