Global beverage giant PepsiCo, aiming to push diet drinks to
appease calorie-conscious consumers, will follow arch-rival
Coca-Cola by re-launching its Pepsi One brand with Tate &
Lyle's Splenda sweetener, reports Chris Mercer.
PepsiCo has become the latest company to bow to pressure on the
food industry from the rising tide of obesity, introducing
voluntary restrictions on its advertising to children, according to
an article in today's London-based...
PepsiCo is rolling out its Smart Spot symbol in Canada to help
consumers identify brands that can contribute to healthier
lifestyles. It will appear on an estimated 5 billion servings of
foods and beverages this year.
Soft drink and snack maker PepsiCo might not spring immediately to
mind when thinking about healthy food products, but the US company
clearly believes it has a role to play in this fast-growing market
- and has added a new logo to...
There has been much speculation over beverage companies' plans in
launching a drink based on a calorie concept - but it has been
Pepsi that has been able to act the fastest and secure the first of
its kind on the market.
Coca Cola and Pepsi are to consider launching a 'mid-calorie' drink
that will sit in between their diet cola ranges and original drinks
section. The 'mid-calorie' drink is thought to be targeting those
Lipton's lead position within the fast-growing ready-to-drink
global tea market is to get stronger after Unilever and PepsiCo
announced a joint venture to expand marketing and distribution of
the RTD range.
PepsiCo is to launch a vanilla-flavoured version of its cola brand
later this summer, almost a year after Vanilla Coke hit US shelves.
And Coca-Cola is not to be outdone, with the launch of Sprite Ice,
a mint version of the lemon-lime...