Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Consumer health trends and political pressure have pushed America's
soft drinks industry to ban fizzy sodas from elementary schools,
and radically reduce their presence in others, in favour of juice,
water and energy products.
French food and drink giant, Groupe Danone, has acknowledged US
PepsiCo's denial of takeover plans, as the French government
threatens to do everything in its power to stop such a bid from
ever taking place, writes Claire Johnston.
US-based PepsiCo has engaged investment banks Morgan Stanley and
UBS to advise on a possible takeover of Danone, the French bottled
water, yoghurt and biscuits group, according to a report today
inthe Financial Times.