Nestle said plans to lightweight one of it PET bottles by almost a quarter will realise huge cost and environmental savings as it reconfirmed its belief in the long-term profitability of bottled water.
Nestle has indicated that the recession need not be all about cutting costs and keeping prices down, unveiling initiatives to tackle longer-term economic and social challenges, and create shareholder- and public-value.
The UK’s Advertising Standards Agency has upheld complaints against two ‘misleading and inaccurate’ adverts for Nestle’s Maggi Noodles and GlaxoSmithKline’s Horlicks which made unsubstantiated health claims.
The three leading UK suppliers of bottled water have created a new group designed to spread the word on the economic and social value of their product, amidst continuing pressures surrounding its alleged environmental impact.
Nestle Waters has this week announced a £3m (€3.9m) investment for
marketing for its local UK-based bottled brands during 2008, as it
moves to win hearts and minds against increasing environmental
criticism of the product.