Molson Coors launched a sharing-size 710ml Corona Extra bottle in the UK off-trade from May, and said Nielsen data showed that larger bottles were outperforming the general lager market in this channel by 9%.
Ball Packaging has hinted that its new ‘punch top’ cans developed for beer client Molson Coors had given the latter a ‘lift in cans’ relative to glass containers, as specialty packaging boosted Ball’s muted Q2 results.
Molson Coors claims that a multi-million investment in film will reduce the weight of its secondary packaging for UK beer Carling by sixty-three per cent, and told BeverageDaily.com it plans to extend use to Coors Light.
Molson Coors has high hopes for its novel ‘Punch Top Can’ – rolled out across the US for Memorial Day – and favoured in consumer tests, and is also launching a special ‘Grip Can’ using tactile ink technology.
Molson Coors has swooped to takeover Staropramen brewer StarBev for €2.65bn and says it aims to leverage its own premium brands in central and eastern Europe (CEE) citing the success of Carling in the Ukraine, which it said was now an ‘aspirational’ London-linked...