Dr Pepper

Dr Pepper Snapple is pinning its hopes on a CSD revival via its low-calorie TEN platform

CEO LARRY YOUNG WARNS ATTACKS ON CARBONATES WILL CONTINUE

Dr Pepper Snapple risks ‘big swing’ on critical TEN calorie platform

By Ben BOUCKLEY

Dr Pepper Snapple CEO Larry Young warns that US health lobby attacks on carbonates will persist, as his firm gears up to spend millions marketing new 2013 launches on its ‘critical’ low-calorie TEN platform.

Follow us

Products

View more

Webinars