Financial analyst Bonnie Herzog says she believes 2015 will be a ‘critical tipping point year’ for carbonated soft drinks brands to prove their ability to cut costs, boost marketing spend and efficacy to reverse negative trends.
Coke's ‘savvy’ pricing strategy has helped it take share from Dr Pepper Snapple and PepsiCo in 2014 to date but analysts warn the policy may not be in the brand’s best long-term interest amidst worry about CSDs.
'WE'LL NEVER GIVE UP ON HAWAIIAN PUNCH' - CEO LARRY YOUNG ROARS
Dr Pepper Snapple (DPS) CEO Larry Young insists his firm will ‘never give up’ on Hawaiian Punch after one financial analyst suggested that the brand might be a busted flush.
Dr Pepper Snapple’s TEN platform ‘continues to decelerate’ in the US and many C-store operators are suggesting that they plan to pull the line from shelves and coolers, one analyst warns.
PepsiCo was the biggest loser in US carbonated soft drinks in 2013, according to Beverage Digest, with worrying volume and market share loss data contrasting sharply with Monster’s stellar sales.
Dr Pepper Snapple (DPS) will trial stevia sweetened versions of flag sodas Dr Pepper, 7-UP and Canada Dry in the US this year in a bold move one analyst says is a ‘litmus test’ for the future success of all-natural sodas.
First the report, now the class action lawsuits: PepsiCo and Goya Foods - who were both cited in a recent report from product testing firm Consumer Reports about allegedly “concerning” 4-MEI levels in soft drinks - have been targeted in lawsuits filed...
'Energy is what the younger consumer identifies with': Retailer
US C-Stores owners do not believe all-natural sweeteners can reverse flagging soda sales, says one US analyst, who is also advising Dr Pepper to stop investing in its low-calorie TEN platform.
The FDA says it has “no reason to believe” that 4-MeI - an impurity generated during the manufacture of caramel colors III and IV - poses a health risk at current dosage levels, but says it is reviewing new data to determine whether it needs to revise...
What do RMS Titanic, Dr Pepper’s snake-inspired wastewater treatment plant and Champagne-sipping rodents have in common? They all made our front page in 2013!
How well do you know the beverage industry? Our special Christmas quiz that covers everything from Muhtar Kent to Perrier and 'White Coke'. See if you can top the leaderboard!
BEN WEISS, CEO: 'YOU HAVE TO SHOW THE CONSUMER YOUR SOUL'
The CEO of breakthrough coffee fruit-based soft drinks brand Bai 5 reveals his brand grew 400% in the past year but says he worries less about case sales than converting ‘Bai-lievers’.
Dr Pepper Snapple Group has signed a deal with Princeton-based brand Bai 5 to extend distribution of the low calorie coffee berry-sweetened beverage across the US in 2014.
Dr Pepper Snapple (DPS) CEO Larry Young says he is ‘shocked’ by the summer slowdown in diet soda that also hit his firm's North American sales and partly blames misperceptions of aspartame.
