Diageo, the world's biggest spirit group, has announced a drop in
first half profits, caused by foreign exchange rates, weak demand
in Europe and the continued decline of the ready-to-drink segment,
writes Chris Jones.
UK based drinks giant Diageo could get round increasing duty and
the uncertain future of alcopops in Europe by leading a new market
of mid-proof flavoured alcoholic beverages (FABs), reports Kim
After three years of successful growth, Diageo's alcopops sales
have decreased the company's financial results have revealed. This
week the company has released a new version of its Smirnoff ice
drink in the US, in an attempt...
CUB, the Australian beer arm of Foster's, is to extend its
marketing partnership with Diageo to include the latter company's
premixed spirit brands for the first time. The deal should see the
rapid growth of the draught...
Green Apple is the latest flavour variant to join the Smirnoff
vodka range from Britain's biggest drinks group, Diageo. The vodka
is being launched this month in the key US market, and is the fifth
flavoured variant of the Smirnoff...