UK based drinks giant Diageo could get round increasing duty and
the uncertain future of alcopops in Europe by leading a new market
of mid-proof flavoured alcoholic beverages (FABs), reports Kim
After three years of successful growth, Diageo's alcopops sales
have decreased the company's financial results have revealed. This
week the company has released a new version of its Smirnoff ice
drink in the US, in an attempt...
CUB, the Australian beer arm of Foster's, is to extend its
marketing partnership with Diageo to include the latter company's
premixed spirit brands for the first time. The deal should see the
rapid growth of the draught...
Green Apple is the latest flavour variant to join the Smirnoff
vodka range from Britain's biggest drinks group, Diageo. The vodka
is being launched this month in the key US market, and is the fifth
flavoured variant of the Smirnoff...
It is barely two months since the world's number one spirits and
wine group announced 9 per cent organic sales growth for the first
half, but Diageo is already warning that growth in the second half
will be harder to achieve.
The European Commission gives the go ahead to Diageo to sell its
last remaining food-related business, leaving the UK group free to
strengthen its position as the world's leading spirits and wine
Beverage producers, wholesalers and retailers should join forces
with their respective industry associations to present a united
front on the issues of responsible drinking and taxation, says Paul
Clinton, head of Diageo's US...
Strong organic growth from the premium drinks business was one of
several key drivers of growth at Diageo, the UK company which is
now wholly focused on its beer, wine and spirits business. Smirnoff
Ice and other RTD brands performed...