Brown-Forman’s US flavored whiskey revolution continues, with Jack Daniel’s Tennessee Honey sales nearly doubling in the firm’s fiscal year to date, as the firm hails a ‘hot’ US bourbon category.
Bud Light, Smirnoff malt beverages and Budweiser were the brands most widely consumed by by 1000+ underage US drinkers over a 30-day period, according to the authors of a new study who claim to be the first to assess nationwide data.
The potential upsides in Diageo’s potential acquisition of a majority stake in India's United Spirits (USL) are clear but achieving acceptable profitability from the business may be tricky, according to one analyst.
Brown-Forman admits that flavoured brown spirits category growth has hit Southern Comfort sales, but expects to launch US success story Jack Daniel’s Tennessee Honey globally in this space in 2013.
