The official ground breaking ceremony for Brown-Forman’s $50m Slane Distillery in Ireland took place today, representing its entry into distilling Irish whiskey.
Top whiskeys are usually discussed as the top volume sellers, but Spiros Malandrakis, senior alcoholic drinks analyst for Euromonitor, says this sometimes skews the results away from good, recognizable brands.
Brown-Forman acknowledges increased competition in the American whiskey and flavored whiskey categories, but is determined Jack Daniel’s can power through the challenges.
The popularity of flavored whiskey, premium spirits, and strong demand for authentic American whiskey brands across the world will drive growth for Brown-Forman into 2016, the corporation predicts.
Jack Daniel’s Tennessee Fire could replicate the success of Tennessee Honey, Brown-Forman says, as it pushes the cinnamon-flavored whiskey out across the US.
Brown-Forman boss Paul Varga insists that Scotch and vodka are less versatile than American whiskey, as the distiller of Jack Daniel’s and Southern Comfort revealed its Q3 fiscal 2015 results.
As voted for by you the readers - effectively - and checked by us on Google Analytics, here are our Top 10 most read news stories of 2014 – from Constellation Brands attracting the ire of craft brewers to Dr Pepper’s stevia trials.
Brown-Forman will launch cinnamon-flavored bourbon Jack Daniels Tennessee Fire across the US in 2015 and says it is working hard to ensure such flavor line extensions aren’t simply a ‘flash in the pan’.
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BROWN-FORMAN TAKES FIGHT TO MARKET LEADER FIREBALL
Brown-Forman will launch cinnamon-flavored whiskey Jack Daniel’s Tennessee Fire in a further five US states this October after successful trials this spring.
Bacardi is unique among spirits brands as a ‘genius’ when it comes to harnessing digital, according to L2's Digital IQ Index, with its online presence a unique form of ‘competitive innovation’.
Diageo has hit back at Brown-Forman in an acrimonious dispute over the designation of ‘Tennessee Whiskey’ claiming its ‘Jack Daniel’s recipe law’ stifles innovation.
JACK DANIEL'S DISTILLER POSTS IMPRESSIVE RESULTS, WARNS OF ON-PREMISE WEAKNESS
Brown-Forman CEO Paul Varga says less affluent millennial drinkers may be shunning bars – where US whiskey brand Southern Comfort sales are falling – for social media ‘mobbing’ in the home.
spiritsEUROPE tells BeverageDaily.com that the EU is keen to seal a free trade agreement (FTA) with Vietnam to help members including Diageo, Beam Inc. and Pernod Ricard open up a ‘priority’ market.
