A row between rum rivals Diageo and Bacardi escalated last week with the publication of a 13-page statement from Diageo accusing its competitor of leading a hidden campaign to sabotage its “public-private initiative” in the US Virgin Islands.
After a decade of concentrating on the ready-to-drink sector,
leading alcohol brand owners in the UK are turning their attention
to other segments as RTD sales begin to stagnate. Widespread growth
in the liqueur market means that...