AB InBev

Heineken's James Bond-related online game helped it attract almost one million Facebook fans...

Heineken wields digital weapon with brio of James Bond...

By Ben BOUCKLEY

Despite a resource gulf separating 'big beer' from craft brands, the latter are often ahead in their innovative use of digital media, according to a new report, and while Heineken tops the tree, Foster’s is simply ‘feeble’.

Picture Copyright: AB InBev/Stella Artois Cidre

The Stella Cidre sensation – Where AB InBev went right: Mintel

By Ben BOUCKLEY

Mintel analyst Chris Wisson tells Ben Bouckley how Anheuser Busch InBev (AB InBev) hit the bull's eye with its £62m Stella Artois Cidre brand in the UK, sucking beer drinkers into a category set for impressive value growth to 2017.

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