AB InBev

AB InBev built Stella Artois Cidre into a £62m UK brand within two years

£62m UK brand set for Stateside rollout

Apple of AB InBev’s eye: Stella Cidre set for US launch

By Ben BOUCKLEY

AB InBev CEO Carlos de Brito has revealed that the world’s biggest brewer will launch UK cider sales sensation Stella Cidre in the US within the next few weeks.

Budweiser is one of the beers brewed by Anheuser-Busch in Houston, Texas (Picture Copyright: Roger Wollstadt/Flickr)

HOUSTON BREWERY GENERAL MANAGER INVESTIGATING CLAIMS WITH OSHA

OSHA cites AB InBev alleging ‘serious’ US safety violations

By Ben BOUCKLEY

An influential US Department of Labor safety body has cited Anheuser-Busch, alleging that the firm failed to protect Houston brewery workers from exposure to carbon dioxide and other workplace hazards.

Heineken's James Bond-related online game helped it attract almost one million Facebook fans...

Heineken wields digital weapon with brio of James Bond...

By Ben BOUCKLEY

Despite a resource gulf separating 'big beer' from craft brands, the latter are often ahead in their innovative use of digital media, according to a new report, and while Heineken tops the tree, Foster’s is simply ‘feeble’.

Picture Copyright: AB InBev/Stella Artois Cidre

The Stella Cidre sensation – Where AB InBev went right: Mintel

By Ben BOUCKLEY

Mintel analyst Chris Wisson tells Ben Bouckley how Anheuser Busch InBev (AB InBev) hit the bull's eye with its £62m Stella Artois Cidre brand in the UK, sucking beer drinkers into a category set for impressive value growth to 2017.

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